A video series designed to help you prepare for the Marketing Cloud Next Consultant certification exam
Session 3: Salesforce CMS and Content Personalization
Eliot Harper, Director of Product Adoption at Salesforce, presents the third session of the Marketing Cloud Next Consultant Exam Masterclass, focusing on essential concepts for exam preparation. The session highlights the integration of Salesforce CMS with Marketing Cloud Next, discussing how business units manage content and data across various teams. Key points include the organization of CMS content workspaces specific to each business unit, limitations on content accessibility between units, and the setup of business units in Marketing Cloud Next. A demonstration showcases how to manage business units and roles effectively to enhance collaboration and content sharing.