Marketing Cloud Next Consultant Exam Masterclass

Session 2: Data 360, Salesforce CRM Integration and Marketing Flows

Eliot Harper, Director of Product Adoption and Retention at Salesforce, leads the second session of the Marketing Cloud Next Consultant Exam Masterclass. This session focuses on essential concepts for the exam, including Data 360 topics such as data objects, data streams, and key capabilities like segmentation and identity resolution. A discussion on integrating Marketing Cloud Next with Salesforce CRM highlights new features that allow direct use of CRM records for audience segmentation. Participants are encouraged to familiarize themselves with these topics and utilize the Data 360 learning journey on Trailhead to enhance their understanding.